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Best tech and startup PR agencies in Australia

Order is editorial, with a plain verdict on each agency.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

BENCH PR leads for software and SaaS, followed by Sling & Stone for digital-first brands and Thrive PR + Communications for tech with corporate reach. Berkeley Communications Group and PRLab complete the shortlist.

Showing 7 agencies for tech and startups. AusFamous is shown first and is not ranked for this need.

  1. AusFamous Not ranked for this need

  2. 1

    BENCH PR

    SpecialistRemote

    Recognised in PRovoke Media's ANZ list.

    Best for. SaaS and software companies.

    A tech specialist, which is why it leads for tech.

    Less suited. Consumer and personal brand work.

  3. 2

    Sling & Stone

    IndependentNot stated

    Modern brands, tech and e-commerce; IBTimes lists it as ANZ PR Agency of the Year.

    Best for. Digital-first brands that need influencer and content muscle.

    A digital-first shop for brands that live online.

    Less suited. Corporate affairs and government.

  4. 3

    Thrive PR + Communications

    IndependentSydney

    Family-owned and female-led, with more than 20 years in practice and reach across Australia and New Zealand (IBTimes).

    Best for. Corporate and finance clients who want an independent rather than a network.

    A long-running independent with credible corporate and crisis work.

    Less suited. Consumer fashion and beauty launches.

  5. 4

    Berkeley Communications Group

    IndependentSydney

    Tech and professional services clients; frequently ranked on Clutch (IBTimes).

    Best for. Professional services and tech firms needing steady media relations.

    Solid Sydney media relations for B2B reputations.

    Less suited. Consumer launches and personal brands.

  6. 5

    PRLab

    Global specialistGlobal, with an Australian presence

    Tech, innovation and startups (IBTimes).

    Best for. Startups that want a global tech PR footprint.

    A tech-startup specialist with international reach.

    Less suited. Local consumer and government work.

  7. 6

    Ogilvy PR

    Global networkSydney, Melbourne

    Consumer, health and tech clients; recognised in PRovoke Media's ANZ list.

    Best for. Campaigns that need earned coverage and large-scale creative together.

    Strongest where PR and big creative must work as one campaign.

    Less suited. Narrow, low-budget media relations.

Ask before you sign

  • Which trade and business titles read my category?
  • How do you explain a technical product to a general journalist?
  • Can you work at startup budgets and timelines?

Other needs