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Best PR agencies in Brisbane

Queensland. Local media, local context and the agencies that work there.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

Agencies in this guide that list Brisbane or Queensland include ICON Agency, Pure Public Relations, Adoni Media. Match the agency to your need, not only your postcode.

Agencies that work in Brisbane

  • ICON Agency

    IndependentSydney, Melbourne, Brisbane, Canberra

    Corporate, government and consumer clients; known for large behaviour-change campaigns (IBTimes).

    Best for. Large or public-sector briefs that need reach across four capitals.

    A strong independent for campaigns at government and corporate scale.

    Less suited. Individuals and very small budgets.

  • Pure Public Relations

    IndependentNSW, Victoria, Queensland, South Australia, Western Australia

    Works with personal brands, businesses, industry bodies and not-for-profits; advertises guaranteed coverage since 2010 (IBTimes).

    Best for. Profile building for individuals and businesses across several states.

    A close like-for-like to AusFamous on profile building. AusFamous differs by owning a publication.

    Less suited. Large global or government mandates.

  • Adoni Media

    BoutiqueBrisbane

    Works with executives and public figures, including crisis; has published Australian PR cost guidance.

    Best for. Executives who need media training and a steady hand in a crisis.

    Also works on executive profiles, with a visible commitment to pricing transparency.

    Less suited. National multi-office campaigns.

Based on public listings. Offices and state coverage can change, so confirm with the agency.

The local media

  • The Courier-Mail
  • Brisbane Times
  • ABC Radio Brisbane

A starting list of well-known outlets, not a complete one.

PR in Brisbane

Brisbane is a fast-growing city and the host of the 2032 Olympic and Paralympic Games, which is bringing attention to its property, infrastructure, tourism and sport sectors.

Queensland press has its own rhythm and its own priorities. A local presence helps, and so does a team that has worked with the state's regional outlets as well as the capital's.

Not sure where to start? See the field for personal brands, media placement or small business, or read how to choose a PR agency.

Brisbane questions

Who are the best PR agencies in Brisbane?

ICON Agency, Pure Public Relations, Adoni Media are among the agencies in this guide that list Brisbane or Queensland. Which is best depends on your need. See the ranked field for personal brands, media placement, corporate, tech, government, consumer and small business.

How much does PR cost in Brisbane?

Published Australian guidance, not specific to one city, puts hourly rates between $100 and $350 and above, retainers from $2,000 to $10,000 and above, and projects from $5,000 to $50,000 and above. Ask for a written scope.

Do I need a local PR agency in Brisbane?

Not always. A local team can know The Courier-Mail and local events, while a national agency can reach wider audiences. Queensland press has its own rhythm and its own priorities. A local presence helps, and so does a team that has worked with the state's regional outlets as well as the capital's.

Nearby: Gold Coast, Sydney. All cities