PR budget calculator
Published price ranges, turned into totals.
Reviewed 3 October 2026
Scaled from published ranges for 6 months
$12,000 to $60,000+
Adoni Media guide, 2023: $2,000 to $10,000 and above a month. The upper figure is open ended, so treat it as a floor. This is orientation from published guidance, not a quote. Most agencies do not publish fees.
Where do the numbers come from?
From published guidance: Adoni Media's Australian PR cost guide (2023) and Clutch Australia listings. We add no mark up and invent no figures. Most agencies do not publish fees.
Is this a quote?
No. It is orientation. Real fees depend on scope, seniority, outlets and term. Ask any agency for a written scope and fee.
Why does the top number have a plus sign?
The published ranges are open ended. Large or complex work can cost more than the figures shown, so treat the upper number as a floor, not a cap.