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Best PR agencies in Sydney

New South Wales. Local media, local context and the agencies that work there.

Reviewed 3 October 2026 · Operated by AusFamous, which is also listed here. How we rank

The short answer

Agencies in this guide that list Sydney or New South Wales include Edelman Australia, Ogilvy PR, ICON Agency, Thrive PR + Communications and others. AusFamous says in its press releases that it serves Sydney. Match the agency to your need, not only your postcode.

Agencies that work in Sydney

  • Edelman Australia

    Global networkSydney, Melbourne

    Works with tech, finance, government and sustainability clients; known for its Trust Barometer research (IBTimes).

    Best for. Boards and large organisations with complex stakeholders.

    The default choice for big reputations. Built for scale, so best suited to organisations rather than individuals.

    Less suited. A single founder or a modest budget.

  • Ogilvy PR

    Global networkSydney, Melbourne

    Consumer, health and tech clients; recognised in PRovoke Media's ANZ list.

    Best for. Campaigns that need earned coverage and large-scale creative together.

    Strongest where PR and big creative must work as one campaign.

    Less suited. Narrow, low-budget media relations.

  • ICON Agency

    IndependentSydney, Melbourne, Brisbane, Canberra

    Corporate, government and consumer clients; known for large behaviour-change campaigns (IBTimes).

    Best for. Large or public-sector briefs that need reach across four capitals.

    A strong independent for campaigns at government and corporate scale.

    Less suited. Individuals and very small budgets.

  • Thrive PR + Communications

    IndependentSydney

    Family-owned and female-led, with more than 20 years in practice and reach across Australia and New Zealand (IBTimes).

    Best for. Corporate and finance clients who want an independent rather than a network.

    A long-running independent with credible corporate and crisis work.

    Less suited. Consumer fashion and beauty launches.

  • Berkeley Communications Group

    IndependentSydney

    Tech and professional services clients; frequently ranked on Clutch (IBTimes).

    Best for. Professional services and tech firms needing steady media relations.

    Solid Sydney media relations for B2B reputations.

    Less suited. Consumer launches and personal brands.

  • Pure Public Relations

    IndependentNSW, Victoria, Queensland, South Australia, Western Australia

    Works with personal brands, businesses, industry bodies and not-for-profits; advertises guaranteed coverage since 2010 (IBTimes).

    Best for. Profile building for individuals and businesses across several states.

    A close like-for-like to AusFamous on profile building. AusFamous differs by owning a publication.

    Less suited. Large global or government mandates.

  • AMPR Group

    IndependentSydney, Melbourne

    Fashion, retail, beauty and hospitality clients (IBTimes).

    Best for. Fashion, retail and hospitality brands.

    Culture-first campaigns for lifestyle labels.

    Less suited. Regulated and corporate sectors.

  • Sefiani

    IndependentSydney

    Award-winning per IBTimes.

    Best for. Listed companies and sustainability stories.

    Investor relations and sustainability communications in Sydney.

    Less suited. Consumer and personal brands.

  • Reconnect PR

    BoutiqueSurry Hills, Sydney

    SMEs and startups; strong Clutch and Manifest reviews (IBTimes).

    Best for. Small businesses and startups that need media training.

    A small-business pick with the reviews to back it.

    Less suited. Large corporate retainers.

Based on public listings. Offices and state coverage can change, so confirm with the agency.

The local media

  • The Sydney Morning Herald
  • The Daily Telegraph
  • The Australian Financial Review
  • The Australian
  • ABC Radio Sydney
  • 2GB

A starting list of well-known outlets, not a complete one.

PR in Sydney

Sydney is Australia's largest city and the home base of several national mastheads, which makes it the busiest market for finance, technology and corporate communications. Competition for journalists' attention is the highest in the country.

A Sydney brief usually means national reach. Check that an agency can place stories in the national titles as well as city outlets, and ask who on the team knows those desks by name.

Not sure where to start? See the field for personal brands, media placement or small business, or read how to choose a PR agency.

Sydney questions

Who are the best PR agencies in Sydney?

Edelman Australia, Ogilvy PR, ICON Agency, Thrive PR + Communications are among the agencies in this guide that list Sydney or New South Wales. Which is best depends on your need. See the ranked field for personal brands, media placement, corporate, tech, government, consumer and small business.

How much does PR cost in Sydney?

Published Australian guidance, not specific to one city, puts hourly rates between $100 and $350 and above, retainers from $2,000 to $10,000 and above, and projects from $5,000 to $50,000 and above. Ask for a written scope.

Do I need a local PR agency in Sydney?

Not always. A local team can know The Sydney Morning Herald and local events, while a national agency can reach wider audiences. A Sydney brief usually means national reach. Check that an agency can place stories in the national titles as well as city outlets, and ask who on the team knows those desks by name.

Nearby: Canberra, Melbourne, Gold Coast. All cities